Google Search: what it brings your site

Google Search Console tells you who clicks your site in Google, not what they do next. Bearing knows what visits do, not what they searched. The Google Search card puts the two together on the page people arrive on: what Google brought you, and where to look first.

Connect it

1. Your site must be in Google Search Console under the Google account you will use. If it is not, add it there first.
2. Open your site's Settings, section Google Search, and click Connect Google.
3. Choose your Google account and allow Bearing to view your Search Console data. That is all it asks: it can change nothing there.

One connection serves all your sites: each one reads the Search Console property that covers its domain. A subdomain you measure as a site of its own (a blog on blog.example.com) is left out of its parent's numbers.

What the card shows

• What Google brought you (the visits that came from Google, your goal, your sales, up to today) is on the Being found card just above, next to the other search engines and the AI assistants.
• Google's own numbers: clicks, times shown, average position, and the change on the period before.
• Worth a look: up to three pages, each for one reason. A page that leads to your goal but that Google shows far down; a page Google brings many people to that never leads to your goal; a page shown in a good place that few people click, with the search where it loses them; a page shown often on the second page of results.
• The pages Google brings you, with their clicks, position, visits, goal and sales, over the days Google has already counted: its clicks and the visits that came from it cover the same days. Click a page to see what people search to reach it.
• What people type into Google, folded under the pages.

Worth a look is written by fixed rules, never by an AI: it tells you where to look, not why. You decide what to change.

What it cannot say

• Which search led to which sale. Google does not say which search a visit came from, and Bearing follows nobody. The two meet on the page, never on a person.
• Today and yesterday. Google gives its numbers two days late; the card's Bearing side stops on the same day, so both sides cover the same days.
• The rare searches. Google hides the searches typed by too few people. Their clicks are in the total, on a line of their own.
• Clicks and visits are not the same count. A click does not always become a visit (a page closed too fast), and Bearing also counts visits from Google's other pages (images, news, Discover).

Bearing does not store Google's numbers: it reads them when you open your site's page and keeps them six hours. Before Bearing measured your site, the pages table starts on its first measured day; Google's totals and searches cover the whole period.

Ask your AI

Your AI connected to Bearing reads the same numbers: ask it what Google brings your site, which page to improve first, or what to write next. It also gets the searches Google shows your site for far down the results, a demand none of your pages answers well yet.

Elsewhere in Bearing

• The Monday report gives each site's Google week: its clicks, the visits that came from Google and your goal, and one page worth a look. See the weekly report.
• A marker that names a page of your site follows that page in Google for six weeks. See markers.

Disconnect

In any site's Settings, Disconnect Google gives the access back to Google and forgets it, for all your sites. Nothing is deleted at Google.