Being found: search engines and AI assistants

Some visitors come because they looked for you: they typed something into a search engine, or asked an AI assistant. The Being found card on your site's page puts these two families side by side, and judges them as everything else in Bearing: by your goal and your sales, not by visits alone.

What the card shows

• Search engines (Google, Bing, DuckDuckGo, Qwant, Ecosia, Lilo…) and AI assistants (ChatGPT, Perplexity, Claude, Gemini, Copilot, Le Chat…): their visits and share of all your visits, how many reached your goal, and the sales they paid when Stripe is connected.
• Over time: the visits of each family, bucket by bucket, and the AI assistants' share at the start and at the end when there are enough visits to say it.
• Where people find you: each engine and each assistant on its own line. Google leads to the Google Search card when it is connected.
• The pages AIs send people to: the pages their visits arrived on. It is what an AI cites of you with a link that people click.

Under 30 visits, a rate is not given: it would mean nothing. On the page of all your sites, a short card gives each site's visits from search engines and from AI assistants.

What it cannot see

• An answer with no click. Bearing sees visits, not answers: an AI that talks about you with no link clicked, or whose answer is enough, leaves no trace.
• AI apps that hide where a visit comes from. Their visits count as Direct: the AI assistants' number is a floor.
• What was asked. Nobody is followed: what someone asked the AI, or typed in the engine, is not known. For Google, the searches come from Search Console, as totals.

Elsewhere in Bearing

The Monday report gives each site's line: the visits from search engines and from AI assistants, the assistants named, and the goal they led to. Your AI connected to Bearing reads the same numbers: ask it “Do AIs talk about me?”