Web analytics · nobody is followed
Know what works.
Say what your site is for. Bearing shows you what leads there, so you put your time and your money in the right place. Does this ad bring sales? Did your last post bring sign-ups?
No card. No cookies, so no banner. Five minutes to install.
Live on our own sites
Our own numbers, not a demo.
The real chart of our own sites: their visitors on top, what they earn below, one colour per site. It is the one you get in the app, and you can handle it right here.
Try it: click in the chart, drag without letting go, and it zooms in on what you chose. Double-click to come back. Click a point for its detail by site.
Nothing else to install.
One line to put on your site, and that is all. Clicks to your shop or your booking page, your email addresses, your phone numbers, your files and, on WordPress, your forms: Bearing counts them by itself.
Pick the one that matters to you. It is your goal, and Bearing shows you what leads there.
Counted by themselves, last 30 daysExample
- Online bookingGoal148
- Click to another site212
- Click on an email address9
- Click on a phone number14
- File download31
- Form sentWordPress6
Four questions you ask yourself
Does my ad pay for itself?
Make the link for your ad in Bearing, say what it costs. You see the visits it brings, what they do, what they earn, and what is left once the ad is paid for.
Campaign · since 20 OctoberExample
Facebook ad, Paris workshop
- Visits
- 486
- Sign-ups
- 31
- Revenue tied to it
- €1,240
- Cost to date
- €380
Result
+€860
€0.78 per visit
€12.26 per sign-up
A buyer who came back later on their own is not counted: the campaign may have brought more.
Did what I published change anything?
A newsletter, a post, a video: each becomes a marker on your curve. Bearing compares the days before with the days after. Your blog or your channel add theirs by themselves.
Marker · Tuesday 3 NovemberExample
Newsletter “The autumn notebook”
| Before | After | Change | |
|---|---|---|---|
| Visitors | 312 | 498 | +60% |
| Sign-ups | 9 | 21 | +12 |
Bearing shows what happened around that day, not why.
Where do my sales come from?
Connect Stripe, read-only. Each source is followed through to the purchase. Here, Instagram brings almost three times the visits of the newsletter, and a sixth of the purchases.
Do you sell subscriptions? Bearing also shows your recurring revenue, what moved it, and tells a subscription's payment from a one-off sale.
Goal · last 30 daysExample
Book purchase
| Source | Visits | Purchases | Rate | Revenue |
|---|---|---|---|---|
| 628 | 9 | 1.4% | €441 | |
| 528 | 2 | 0.4% | €98 | |
| 509 | 0 | 0% | €0 | |
| Newsletter | 194 | 12 | 6.2% | €588 |
Sorted by visits: a source that brings people and sells nothing shows too.
How do people find me?
People looking for you go through Google, Bing or Qwant, and more and more through ChatGPT, Perplexity or Claude. Bearing puts the two side by side, and judges them by what matters: sales, sign-ups.
Connect Google in one click, read-only. Bearing sets what Google shows against what the visits do, page by page, and tells you where to look: a well-placed page nobody clicks, a page that leads to the goal and that Google leaves on its second page.
Being found, in the help →Being found · last 30 daysExample
Search engines
765
visits · 24% of all
10
purchases · 1.3%
€490
sales
AI assistants
147
visits · 4.6% of all
4
purchases · 2.7%
€196
sales
At Google: 702 clicks for 41,300 times shown, average position 11.4.
Worth a look
Well placed, rarely clicked
/learn-photography/: shown 2,369 times in position 4.7, clicked 1.4% of the time. A title to rewrite.
The search “learn photography”: shown 1,221 times in position 1.8, 4 clicks.
The pages AIs send you to
- /book/52 visits · 3 purchases
- /learn-photography/38 visits · 1 purchase
- /about/21 visits
And 36 visits to other pages.
An AI that cites you without a click leaves no trace, and some apps do not say where people come from. Nobody is followed.
Do more of what works. Stop the rest.
One screen per site. Few numbers, each with its definition. The ones you decide with.
Every Monday, what worked.
You do not have to come and look. Every Monday morning an email tells you what worked last week: your visitors, your goal and what led there, what you published and what it changed, your revenue. And what waits for your answer.
- One email for all your sites. Short when the week was quiet, absent when there is nothing to say.
- Nothing that follows you. No picture, no tracked link: Bearing does not know whether you opened it.
- Honest about small numbers. Too few visits to conclude? It says so, instead of making up a trend.
The Monday morning emailExample
From: Bearing
Your week: 812 visitors, €89.00
From Monday 16 to Sunday 22 November. What worked.
BearingWeekly report
Your week
- Visitors
- 812
- +18% on the week before
- Revenue
- €89.00
- 3 one-off sales
What worked
Goal “Click to Amazon”: 34 visits out of 815, or 4.2%.
| What led there | Visits | Goal | Rate |
|---|---|---|---|
| 301 | 9 | 3% | |
| Newsletter | 152 | 14 | 9.2% |
| 96 | 6 | 6.3% |
Tuesday 17: newsletter “Winter notebooks”
714 visitors over the six days after, 561 over the six days before: +27%.
Ask your AI.
Connect Claude, ChatGPT, Grok, Le Chat or another compatible assistant. It reads your numbers and answers in your words, with the caveats that matter.
It also acts for you: make a campaign's link, declare a goal, note what an ad costs.
Connect your AIIs my Facebook ad for the Paris workshop paying off?
Yes, to date. Since 20 October it has brought 486 visits, 31 sign-ups and €1,240 in sales, for €380 spent: a result of €860.
Two caveats. Buyers who came back later on their own are not counted, so it may have brought more. And €380 is the cost you gave me on 8 November: tell me if it has changed.
It is at €420 now.
Noted in Bearing: €420 to date. The result is now €820.
An example of an exchange with Claude.
Nobody is followed.
Knowing what works does not take following anyone. Bearing counts visits; it does not follow people.
- No cookies, no banner
- Nothing is stored on your visitors' devices, nothing links them from one day to the next or from one site to another. Every visit is counted.
- Installed in five minutes
- A plugin for WordPress, one line to paste for Wix, Squarespace, Shopify or Webflow. Bearing guides you step by step.
- Your data is yours
- Export each site whenever you want. Delete your account, and everything goes with it, at once.
What Bearing does not see
We would rather say it here than let you find out.
- A purchase made on a later visit. Someone clicks your ad on Monday and comes back to buy on Thursday: on Thursday, their visit is direct.
- A sale made somewhere other than your site. A book bought in a shop or on a marketplace.
- The cost of an ad you have not given. Bearing does not guess it, and neither does your AI.
€9 a month, everything included
After 30 days free, with no card. Up to 100,000 pageviews and events a month, every feature. €19 up to 1,000,000.
See pricingMade by one person, who signs it
Bearing is built and run by Nicolas Croce, in France. No investors, no advertising: subscriptions pay for it. Write to him, he reads and answers.
support@bearingstats.comFind your bearings.
Five minutes to install. Thirty days to decide.
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