Understand each number

The five headline numbers

• Visitors: unique visitors per day, added up over the period. Without cookies, Bearing cannot recognise someone from one day to the next, so a person who comes back on three days counts three times. Over a single day, the number is exact.
• Visits: a visit is a series of pages and events with less than 30 minutes between them.
• Pageviews: every page loaded, including page changes in single-page apps.
• Bounce rate: the share of visits that saw one page and did nothing else.
• Visit duration: the average time between the first and the last event of a visit. A one-page visit lasts zero seconds: Bearing doesn't guess how long someone read.

Sources, campaigns, countries, devices

These are counted per visit, from its first page: a visit that came from Google stays a Google visit on every page it opens. The second column of these lists is the number of visits.

Countries come from the visitor's connection, read at the moment of the visit; the address itself is never stored.

Days and hours

Days start at midnight in your site's time zone, set when you added the site (your browser's). The current hour or day is drawn dashed on the curve: it is not over yet.

All your sites at a glance

The Sites page shows every site on one screen: its visitors over the period, their curve, visits, pageviews, and its revenue when Stripe is connected. With several sites, a first line adds them up.

• The percentage next to the visitors compares with the period of the same length just before. It only shows when the site was already measured during that whole earlier period: going from “not installed” to “installed” is not growth.
• Measured since gives the day of the first visit Bearing received. Before that day, a zero means Bearing was not there, not that nobody came.
• In the total, visitors are added site by site: someone who visits two of your sites counts twice. Revenue is shown per currency, never mixed.

Each site has its colour: a small square next to its name, here and in the menu that goes from one site to another. To change it, open the site's Settings tab, section Colour.